Basically, a link building agency refers to a company or an organization that deals primarily with the acquisition of quality links to your website. Backlinks are links from other websites that redirect users to your website. These links are important as they inform search engines such as Google that the content of your website is important and reliable hence improving the search engine rankings.

An experienced link building agency is in a position to use skills, tool sets and network to efficiently acquire these links effectively and therefore increase the organic traffic of your website.

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